Collection: ERL

Designer Eli Russell Linnetz's project, ERL, was born in the creative heat of LA.

Before ERL, Linnetz, the brand's creator, was known as a photographer, having shot photos of Kanye West, the Kardashians, and Lady Gaga. When launching ERL, Linnetz, who grew up in Venice Beach, envisioned a unisex brand that reflected the heart and soul of LA youth.
Like his photography, ERL exudes an air of nostalgia, taking inspiration from '90s Pixar movies, Venice Beach skaters and Santa Monica swim teams.The menswear collection features t-shirts, hoodies, button-ups, shorts and accessories in vibrant hues and unusual textiles.
Each design is characterised by a simple, unpretentious and rustic approach, with a hint of sentimentality to it, transporting the wearer back to a time when everything was pure and simple.