FUCCT.

FACT., founded by Damon Way, co-founder of skateboard footwear brand DC Shoes, and Brandon Day, co-founder of fashion footwear brand The Generic Man, aims to produce products that are inspired by skateboard culture, music and art, with an emphasis on the creative subcultures and DIY expressions of the 80's and 90's. The brand's themes are referenced from the founder's experiences growing up in these subcultures for decades. The name FACT. is derived from Factory Records.