Popular select shops in America
Exclusively sold at PacSun
"FOG (FEAR OF GOD's second line)"
Born as a successor brand,
It is a diffusion line,
"Fear of God"
The philosophy of "Jerry Lorenzo"
It's a high-end collection that feels
"Essentials"
The word ESSENTIALS means
It has the meaning of "essential" or "indispensable."
As the name suggests, it can be matched with any clothes.
Designed to become an essential item.
The main features of Essentials are:
The point is that it is sold at a reasonable price compared to FOG.
In addition, foreign celebrity Justin Bieber
Maybe it's because I love it just like FOG.
It quickly became popular with young people.
Essentials compared to FOG
One T-shirt costs about 10,000 yen at most.
You can buy it.
Perhaps because it can be purchased at a much lower price than FOG,
The number of people who can purchase the product has increased overwhelmingly,
It became popular mainly among the younger generation.
In 2018, ESSENTIALS and
With the collaboration of Converse,
It has made a big foray into the street fashion industry.
At Application Kanazawa,
Available in a diverse lineup!!